Online
Digital Marketing
and E-Commerce
Course
Explore how our online course in Digital Marketing & E-Commerce will equip you with the skills to navigate the intricacies of the digital landscape and thrive in the dynamic global market.
Learn to Start your own Business and launch your online store by working from home.
Attain the Ideal Work-Life Balance.
Enrollment closes on January 31st January 2025
Secure your spot! We'll start the course after the first 15 participants enroll. Don't miss out - register now!
Why Join This Course?
Gain more value, respect, and recognition for your contributions in your company.
To be fully equipped with updated knowledge and tools to build your brand.
About Your Coach
Anurag Baveja
Digital Marketing Expert
The Copper Creative Studio led by Mr. Anurag Baveja, 14 years of experience in modern technologies and brand building.
Notable Projects are :-
- The Doon School (# I high school of India).
- Narsee Morjee Institute of Management Studies.
- Dronemanyat (YouTube channel with 5cr views).
Awards and recognition - His channel has been tweeted twice by Shri N. Gadkari for excellent content and creatives that depict India's Infrastructure progress via 4K drone shots.
Enrollment closes on January 31st January 2025
Secure your spot! We'll start the course after the first 15 participants enroll. Don't miss out - register now!
What you will learn?
Learning outcomes:
To be fully equipped with updated knowledge and tools to build your brand.
Learning objectives:
Finding the right products to sell (products with good demand operating in a medium to low competition markets)
Attract genuine customers and give them an exceptional experience of shopping and customer service.
CURRICULUM
Unit - I :
Assessing the market size (Macro Economic View)
- How to estimate the size of a market and find your niche.
- Databases where key market data resides.
- Indicators of demand (through publicly available data).
Unit - II : Selecting the right product and basics of branding
- Things to consider when procuring or producing your product.
- What sets your product apart
- How to choose the right name colors, logo, symbol.
- Trademarks and copyrights.
Unit - III: Understanding the ecosystem:
- Basic terms and concepts
- Various players in the eCommerce ecosystem, their roles and business models
- Case studies of successful (and failure) companies .
Unit - IV: Digital Marketing
- How Google works
- ICP (ideal customer profile)
- Target Audience profiling
- Segmentation
- Finding out places where the TA hangs out, visits, who they talk with, what they talk about, who they aspire and associate with.
- Traffic analysis
Unit - V: Creating Organic Content
- What is content
- Dimensions of content (blogs, videos, podcasts, visuals)
- Finding content generation ideas
- Merchandising (Product descriptions, photography, image optimization)
- User Generated Content
- Tools of content creation
Ads
- What goes into making a good creative
- How to choose platforms and advertise to the right target audiences in that platform
- Ad Performance analysis
Unit - VI: Creating the store
Planning:
- Buying the Domain name
- Creating the sitemap
Design:
- Choosing right aesthetics
- Flow of Navigation (from homepage to checkout page)
Build:
- Things needed in a high performing website
- Basic web terms
- Tools
Unit - VII: Fulfillment
- Warehousing and Logistics basics.
- Vendors and their offerings.
- Payment collection.Unit - VIII: Customer service
- Managing returns
- Aftersales
- Retaining customers
Unit - IX
Group projects to apply digital marketing and e-commerce concepts.
Unit - X: Advanced Digital Marketing Tools
1. Artificial intelligence (AI) in digital marketing
2. Voice search optimization
3. Mobile-first marketing strategies
4. Personalization and segmentation in digital marketing
5. Emerging trends in digital marketing
Enrollment closes on January 31st January 2025
Secure your spot! We'll start the course after the first 15 participants enroll. Don't miss out - register now!
Who Can Join This Course?
Students and Professionals: Students (graduates, undergraduates, or diploma holders) looking to enhance their career prospects.
Marketing professionals seeking to upskill or reskill in digital marketing.
Entrepreneurs, small business owners, or startup founders wanting to promote their business online Industry-Specific Professionals.
Sales professionals looking to transition into digital marketing.
Graphic designers, writers, or artists interested in digital marketing.
Homemakers or stay-at-home parents interested in learning new skills, Retirees or individuals looking for a career change.
IT professionals seeking to expand their skill set into digital marketing Business Owners and Entrepreneurs.
Small business owners or solopreneurs seeking to reach new customers online.
Anyone curious about Digital Marketing and its applications, In general, anyone interested in learning digital marketing concepts, strategies, and tools can join a digital marketing course.
Acquire Comprehensive Digital Marketing Skills in Just 45 Days
Discovering the ideal company and position that align with your strengths.
Mastering effective strategies to secure job offers from targeted companies.
Distinguishing yourself in a fiercely competitive job market.
Implementing techniques to expedite salary growth.
Attaining work-life balance, gaining recognition, and receiving due value for your contributions.
Deploying strategic approaches to ensure continual career advancement.
Make Your Dreams a Reality with Us!
This Course is designed to benefit
Individuals with a salary, regardless of their experience or job role.
Those who sense a stagnation in their career.
Working professionals aspiring to strike a balance between work and personal life.
Individuals aiming to transition into a different domain or job role while securing a lucrative position.
Working professionals uncertain about their current job role.